Stuff I Know Blog

I remember long, long ago, when I first began to work in online communications, a friend of mine told me that the more HTML emails that he sent to his client list, the greater the open rate. I thought at the time that he was a little bit crazy, and then I tested his belief. He was 100% correct. The more emails that I sent that had a good subject line and contained VALUE for the reader, the higher the open rate. Holiday Thank You cards are especially popular - then and now.

My point is that online communications can sometimes be counterintuitive.

I have recently and quite spectacularly blown a couple of job interviews. Sitting there, facing my accusers (I mean, interviewers : ) J'accuse.) I felt like a volcano had erupted - in my stomach - or an atomic bomb had gone off - in my brain. Why did these interviews go so badly? 1. I was arrogant and was not prepared as a result. 2. I was overly nervous - just because. 3. I couldn't answer questions for which I knew the answers because of the atomic bomb going off in my brain. 4. I wanted a lollypop. (Did I just type that?) You don't know this, but I used to *love* interviews. "What's going on?" I asked myself. So, tonight I thought I'd watch an online presentation about ways to interview well. The presentation began by illustrating two (male) *Superhero* poses that I could use to alleviate any nervousness just before an interview (I kid you not), so I turned the presentation off because it clearly wasn't going to help me. Instead, I thought I'd share my interview story/stories here because, quite frankly, I've got nothing to lose. I feel like I'm going to be OK during my next interview, which I hope is very soon. Signed, SuperSandyWoman - chest out, a fist on each hip, and two feet that are three feet apart yet firmly planted on the floor : )

The following is a great article from Nonprofit Tech for Good on ways to use Social Media to support Fundraising:

15 Must-Know Fundraising and Social Media Stats

1. #GivingTuesday 2014 raised 63% more than 2013.

2. Donors are 34% more likely to give on responsive websites.

3. Email fundraising accounts in 1/3 of all revenue raised online.

4. 18% of Americans says supporting youth and family causes are most important.

5. 60% of millennials donate an average of $481 to nonprofits each year.

6. Online donors aged 55-64 are the most generous crowdfunders.

Read the entire article here>>>

I love gadgets that make my iPhone camera more user-friendly. I just discovered this cool led flash addition for your phone - iblazr . I want one. If you'd like one, as well, find it on : )

Once, (or twice : ) my husband locked my iPad, iPhone and computer in his trunk, so I *get* this cartoon.

God bless the mothers in yellow shirts. We should recognize mothers who aren't afraid of anyone in order to protect their children. Thanks to moms everywhere who fight the good fight of truly caring for their children - no matter how old they are.

I am looking for additional clients at this time. I'd love to work for your company. Website updates are made within 24 hours barring complicated coding. Constant Contact emails are custom created and sent within an agreed-upon timeline. I successfully manage several social media channels and really love doing it. I provide metrics my client has interest in and if there is no interest in metrics/analytics, I monitor the channels for myself and report changes that I deem important. I write and edit articles with information provided by my clients.  Most of my work is completely organic though I do believe that media placement works best with an investment. Please click on the LinkedIn icon to the right of this news block to see details of my qualifications or email me directly at This email address is being protected from spambots. You need JavaScript enabled to view it. for my resume. Thank you for your consideration.

I can work easily from home as your professional consultant, in-house, or a combination of in-house and at home.

Have you noticed how some folks feel like they need to justify why they're on Facebook? Oh, I'm only there to monitor my children or I'm on Facebook for work or I just post every once in a while and on and on... It drives me nuts. People, don't sign up for any social network if it's not fun for you. It becomes a chore. Who likes to read chore-speak? I love Facebook. Facebook gives me a chance to catch up with my family, who are scattered in the lower and upper 48. I also can quickly stay up-to-date with my friends. I actually pare my friends down periodically to real FTF friends. How am I going to see all of those beautiful travel photos or read those dorky jokes or discover my people - the DOG people : ) I like people. I do not, however, like FB justifications... and that's all I have to say about that.

Call to Contemporary Artists: ART SANTA FE 2014


Applications are now online at

Although I don't currently represent an art client, I had such a wonderful time at ART Santa Fe 2012 that I want to help them get the word out.

We met a lot of amazing artists there and Charlotte Jackson and her crew provided a wonderful Art event featuring breathtaking contemporary art and collectors from all over the world.

Let me know if you go.


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